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About Origami Marketplace
Our SaaS solution, specially designed for creating and managing marketplaces, stands out for its exceptional ability to interconnect easily with an existing content management system (CMS).
This feature ensures seamless and efficient integration, giving users an optimal user experience and simplified management.
We also offer the option of working with a specialist integration agency. These experts can take on the complete management of the front office, ensuring a bespoke integration that precisely meets the needs of your marketplace. This option is ideal for those who prefer to outsource this component of their project.
At the same time, our solution is perfectly suited to teams with the resources to develop their front office in-house. Thanks to our intuitive, user-friendly platform, in-house teams can easily configure and manage their marketplace, while benefiting from our support and expertise.
Origami Marketplace also offers a range of fixed, pre-designed themes to help you get started. These themes have been developed in partnership with a renowned agency, which has already helped many marketplaces to develop. This collaboration ensures that our customers get tried-and-tested, aesthetically pleasing designs, while guaranteeing optimal functionality and performance.
In short, whether you opt for integration via a specialist agency, or choose to manage development in-house, Origami Marketplace offers a complete, flexible and easy-to-integrate solution to meet all your marketplace creation and management requirements.
For optimum use of our solution, we provide four distinct interfaces, each tailored to specific needs:
- Front-Office for the customer: This interface is designed to provide an intuitive and pleasant user experience for the end customer. It enables easy navigation and rapid access to the products and services offered on the marketplace.
- Front-end Back-Office for C2C: This interface is designed for private sellers in the private-to-private (C2C) sector. It offers simplified product management, sales tracking, management of legal documents for compliance, a kitty for finances, and messaging for communication between sellers and buyers. This interface is designed to make the selling process easier and more efficient for individuals on the marketplace.
- Vendor Back-Office: Each seller has their own back office, enabling them to manage their products, track sales and interact directly with customers. This personalised interface ensures efficient, autonomous management of their sales space.
- Operator Back-Office: Designed to supervise marketplace activities, this back-office enables operators to manage and control seller back-offices. It is a crucial tool for maintaining the quality and overall performance of the marketplace.
Professional back office with front-end multi-account functionality: This interface, developed specifically for professionals, simplifies the management of several user accounts. It is ideal for situations where different users place orders on behalf of the same company using separate accounts, or for a single user managing purchases for several companies. This front-end multi-account functionality offers efficient, centralised management, making it easy to supervise and coordinate the various activities on the marketplace. This tool is essential for professionals looking to optimise the management of their orders and interactions within the marketplace.
Each interface is designed to maximise ease of use and efficiency, ensuring an optimal user experience for all marketplace players.
The vendor has four tools for placing product or service offers online:
- Manual creation via the vendor back office
- Import of flat CSV files
- Connection to flow managers (Iziflux, etc.)
- Connection to sellers’ CMS to synchronise products and orders (Prestashop, Shopify, etc.)
- Possibility of developing customised connectors (subject to acceptance by the marketplace operator).
The back office is fully customisable, with a large number of graphs/tables to display the KPIs you want, at the dates you want them.For example, it is possible to generate summary tables of sales statistics (changes in average basket, commission, number of orders, etc.), salesperson statistics, catalogue statistics, order statistics and after-sales statistics.In this way, each dashboard can be customised according to the needs of the marketplace operator or the vendor.
A three-way messaging service between seller, operator and buyer is natively integrated into Origami Marketplace.
Exchanges are simplified, enabling disputes to be resolved efficiently, in the form of a ticket:
A vendor can contact a buyer/operator directly.
A buyer can contact a seller/operator directly.
In all cases, the operator acts as an intermediary in the conversation between the buyer and the vendor, acting as a trusted third party and mediating in the resolution of a dispute. A vendor can contact a customer directly via the order form. A customer can contact a vendor directly via a product sheet.
The solution is natively designed for international use, offering :
- Front & back office language management
- VAT management
- Implementation of a new language in the back office to translate entities linked to the catalogue (characteristics, description, categories, attributes, etc.)
- Activation of the translation of email / sms / push notifications
- Enable translation of order and product statuses
- User language management (synchronisation from the front office)
- Management of shipping zones
- Add international carriers via Sendcloud
We offer a free online specification template, which covers all the main features typically expected for a platform of this type. This template includes the essentials for getting started, but it’s important to bear in mind that it’s just a basic framework. If your project requires additional or specific functionality, don’t hesitate to add it. Our team is at your disposal to develop these additional features and ensure that they meet your expectations perfectly. You can download it here. It provides an excellent starting point for structuring your project and ensuring that all key features are taken into account from the outset.
Our pricing model is designed to be flexible and tailored to the specific size and needs of each business: the first step in working with us is a completely free consultation with our team of experts. This allows you to ask your questions, discuss your specific requirements in detail, and receive the information you need to make a well-informed decision.
We value a transparent and collaborative approach, ensuring a clear mutual understanding with our potential customers. The pricing of our solution is then based on a monthly subscription. This subscription guarantees you full access to all the features of the platform, including our dedicated customer support and regular updates. The cost of the subscription varies according to the specific requirements of your business and its size, offering maximum flexibility.
Installation costs are determined by the marketplace model you choose. We offer three main models: hybrid, circular and linear, each with its own features and benefits. Installation costs vary depending on the complexity of the deployment and the degree of customisation required to meet your unique requirements. Every business is different, and we recognise this diversity.
We are committed to discussing your specific requirements in depth to provide an accurate and tailored cost estimate. Our aim is to provide you with a solution that not only meets your current expectations, but is also scalable to accommodate the future growth of your business.
Marketing and merchandising issues
- Operator support for promo codes: Marketplace operators can fully manage promo codes. This means you can launch marketing campaigns without impacting seller revenues. Promotional discounts are handled by the operator, offering complete freedom for targeted marketing initiatives.
- Diversified promotional options: Our system allows the application of promotions based on a fixed amount or a percentage discount. You have the option of displaying the original price crossed out next to the discounted price, providing immediate visibility of the benefit offered to the customer.
- Customise prices according to various criteria: You can adjust prices according to various criteria, such as customer group (for example, offer preferential rates to loyal customers), quantity purchased (to encourage bulk purchases), or according to a specific period (for example, seasonal promotions).
These features offer total control and adaptability to the specific needs of your marketplace, enabling you to run effective promotional campaigns while preserving seller margins.
Yes, with a discount in amount and/or percentage.
Yes, with a discount in amount and/or percentage.
Offers can be classified according to various criteria, such as distance, quality of the offer, rating, price level, responsiveness, etc.
What’s more, the Origami Marketplace event engine can be used to set up new actions, such as deactivating a seller if their score is exceeded.
Centralisation of offers from other sellers
- Integration of products from other merchants: Host products from other merchants on your e-commerce site and benefit from commissions on each sale.
- Financial benefits: Collect additional revenue without the constraints of storage and shipping.
Simplify inventory management
- Lean inventory management: Reduce your storage and shipping responsibilities, while increasing your sales.
Increased profits
- Enrichment of the product catalogue: A wider range attracts more customers, boosting sales and turnover.
- Enhanced customer appeal : A varied catalogue increases your site’s appeal to consumers.
Automation and control
- Centralised management: Control product presentation, pricing, order management, logistics coordination, and data analysis.
- Optimised Workflows : Delegate operational tasks and focus on developing your commercial offering.
Questions relating to the payment service and commissions
The platform will enable marketplace operators to generate sales reports for their sellers, with the option of printing the associated invoices.
A set of rules is available to manage seller commissions. Commissions can be calculated on the price of products/services, on the number of lines in the order, on the order total including delivery charges, with or without fixed charges, etc.
The various rules are aggregated in seller profiles and can be assigned to different types of seller.
Mangopay – HiPay – Paysurf – Stripe – Tripartie – Lemonway, PayPal, Floa … and many others. The PSP manages payment methods and forward transfers (30-day payment). You can find the full list in our partners.
Questions related to my marketplace project
Marketplaces are becoming increasingly essential and this business model is developing in many sectors. Here are a few tips and best practices for successfully launching your marketplace.
What communication strategy for my marketplace?
Launching a marketplace is great, but launching a marketplace that generates traffic is even better!
1. Work on acquisition
Acquiring sellers and customers are vital components of a successful marketplace project. Without traction, you will struggle to generate revenue and create a profitable marketplace.
There are major levers for acquiring traffic on the web:
- SEO (Search Engine Optimisation) or more commonly known as natural referencing. This involves working on the code and content of your website to provide an ideal experience for web users. In particular, it’s what enables you to appear in the top positions on the various search engines such as Google, Bing, DuckDuckGo and Ecosia.
- SEA (Search Engine Advertising) or more commonly known as paid referencing. This involves generating qualified traffic to your website through advertising. Google Ads is a well-known example of a management tool for SEA, thanks in particular to its high-performance ads and bidding strategies tailored to different types of business.
For more information on acquisition strategy, check out our article “Which acquisition strategy for a marketplace?”
2. Devising a launch campaign
Communication also plays a vital role when launching a marketplace. It allows your brand to make itself known to its targets.
3. Draft your personas
How do I create a successful communications campaign for my marketplace?
Once again, it’s all a question of method. To create high-performance campaigns, you should always start by thinking about your targets. A well-known method today consists of imagining and personifying your target: its identity, motivations, obstacles, socio-professional category, level of education, etc. This is what we call “personification”. This is known as a persona.
For example, you can write personas online using the Hubspot tool.
4. Select your communication channels
Once you’ve defined your personas, you need to ask yourself how you can reach them.
What media do they use? What social networks are they on?
In this way, you can project yourself into their environment and study the best ways of approaching them.
Example: You’ve created a marketplace specialising in the second-hand resale of video games and accessories. You’re looking to reach young people aged between 15 and 25 who play video games. Why not create a room on Discord to chat with your community and engage them more easily?
5. Create a creative campaign
Now it’s a question of defining the messages you’re going to submit to your audience, taking into account the specific nature of each channel.
Imagine a story to take each of your future customers on a journey. Create unique and creative campaigns to surprise them and generate desire for your brand.
To write your messages, you can use the AIDA method: Attention, Interest, Desire and Action.
You now have all the keys you need to make a success of your marketplace launch campaign and attract your first customers. Don’t forget to constantly measure their satisfaction and listen to their feedback to improve the user experience on your marketplace.
- The conversion tunnel
- The product sheets
- User retention
- Cross-sell and product recommendation
- Who will manage technical exchanges during the build phase of my marketplace?
- Does the person have experience of marketplace project management?
- How good is my ability to recruit for this project?
1. The different profiles for managing a marketplace
Here is a list of profiles on the marketplace project :
- Project manager for the link between your teams and Origami’s
- Business developer to recruit sales staff
.
- Responsible for customer relations with site users.
- Invoicing assistant to generate the necessary exports for your accountant.
- Communications and marketing manager to manage your network.
- Traffic manager to generate traffic.
Obviously, some resources will be polyvalent depending on their own skills. Some of our customers already have teams in place so can deploy a dedicated person to manage this aspect of the marketplace.
2. The essential profile for launching your marketplace
The distribution of time according to assignments will change according to the build phase or the run phase of the project. Define the build and run phases.
The essential profile being a project manager who will be able to lead technical, functional discussions with the Origami Marketplace team.
Thanks to the availability of a complete functional documentation for our API, you can carry out a whole series of developments in-house provided you have sufficient human resources and technical resources (back-end developer, full stack developer, etc). It is also possible to outsource these developments by using an agency or freelancer.
- La commission vendeur
- La commission acheteur
- L’abonnement des vendeurs
- Frais d’entrée
Voici quelques exemples de KPIs de conversion que vous pourrez suivre lors de la phase de conversion de vos prospects :
- Taux de conversion et le taux de conversion par clic
- Panier moyen
- Nombre de commandes
- GMV (Gross Merchandise Volume)
- Taux d’abandon panier
- Taux d’ajout au panier
Afin d’améliorer les KPIs de conversion, l’opérateur de marketplace devra donc identifier les indicateurs spécifiques à son site et à sa stratégie marketplace.
Pour en savoir plus, rendez-vous sur cet article.
