B2C MARKETPLACE
How Eurogolf turned its 30 independent stores into a unified sales network.
France’s leading independent golf retail group deployed a phygital platform with Origami Marketplace that synchronizes inventory in real time, attributes every sale to a store in the network, and activates Click & Collect across the entire country.
Independent points of sale connected
Expertise in golf retail distribution
Partner pro-shops in golf clubs
Partner instructors in the network
ABOUT
France's leading independent golf retail group.
With over 30 years of experience, Eurogolf stands as France’s leading independent golf retail group. With a dense national footprint of nearly 30 points of sale and more than 100 pro-shops, the network is defined by a highly specialized approach where expertise comes first.
Teams continuously trained by the world’s leading manufacturers leverage cutting-edge technology to deliver premium custom fitting services. Backed by more than 250 partner instructors, Eurogolf delivers on its promise of combining the best advice, the widest selection, and the best price, with end-to-end support from purchase to after-sales service.
Yet this best-in-class in-store model rested on a showcase website with no online transactions, making each store’s inventory invisible and any network-wide customer data collection impossible.
« Our challenge was clear: digitize without disintermediating. Every euro sold online had to benefit one of our stores, not headquarters. With Origami Marketplace, we built a platform that amplifies the expertise of our in-store teams rather than bypassing it. »
Head of procurement – Eurogolf
THE PROBLEM
From a non-transactional showcase site to a unified phygital network.
Before the marketplace, Eurogolf’s website displayed products without enabling online purchasing, making revenue attribution to stores and network-wide customer data collection impossible.
⚠️ Before the marketplace
✅ With the marketplace
THE OBJECTIVES
3 strategic priorities to digitize without disrupting the network.
Digitize the customer journey without competing with physical stores
Enable online purchasing while preserving a local commerce approach. The goal: a seamless omnichannel experience where digital extends in-store expertise rather than replacing it.
Systematically attribute every sale to the physical network
No sales captured directly by headquarters. Every transaction is attributed to one of the stores, either through the customer’s proactive choice or automatic attribution, ensuring revenue remains within the independent retailer network.
Seamless technology integration with heterogeneous systems
Connect stores running different POS software without adding operational burden for in-store teams. Ensure reliable, real-time synchronization of inventory and orders with the marketplace.
IMPLEMENTATION
A 3-phase deployment, live in under 4 months.
POS system integration
Each store connects its existing POS software to the PrestaShop management interface via Origami Link. Inventory updates automatically and in real time to the marketplace, with no manual double entry required for store managers.
Catalog and pricing configuration
The network headquarters exclusively manages pricing policy (a guaranteed uniform price across all stores). Product listings are standardized and each point of sale links its available inventory to them.
Omnichannel activation and onboarding
Click & Collect and Ship from Store are activated across all 30 points of sale. Store teams are trained to use their seller workspace, with ongoing support from Origami Marketplace.
KEY FEATURES
A marketplace built to put every store in the spotlight.
Origami Link: real-time inventory synchronization
Each store connects its existing POS software via Origami Link. Inventory data flows automatically to the marketplace, ensuring reliable availability without additional work for store teams.
Centralized offer management and unified pricing
Unlike traditional marketplaces, pricing policy is managed exclusively by headquarters (guaranteed uniform pricing). The product offering is consistent across France, with no price competition between stores.
Automatic sale attribution to the network
Customers can select their preferred retailer, or the platform automatically assigns the sale to the nearest or most suitable store. Every euro remains within the independent retailer network.
Click & Collect and Ship from Store
Customers secure their purchase online and pick up their order in-store, where they benefit from expert advice when collecting their equipment. Each store becomes a local mini-warehouse and a valued fulfillment hub.
Network dashboard and centralized customer data
Headquarters accesses a consolidated dashboard with key KPIs (revenue volume, average order value, top products, top stores). Each point of sale also has its own analytics to manage performance.
Smart geolocation and extended catchment area
Products from every store are visible and accessible 24/7 to a nationwide audience. Geolocation automatically highlights the nearest stores’ offers for each customer, strengthening local commerce.
RESULTS
An independent retail network transformed into a national e-commerce player.
E-commerce growth that directly benefits stores. Every online sale is attributed to a store within the network, with no cannibalization of physical retail by digital. Revenue remains entirely within the group.
Pooled inventory eliminates stockouts. Real-time synchronization via Origami Link allows customers to order an item available in any store within the network, where previously they would have hit a dead end.
A seamless and consistent shopping experience. From online browsing to in-store pickup with expert fitting advice, the Eurogolf experience is now consistent across the entire country — both online and in-store.
Customer data, finally centralized. Where the showcase website collected nothing, the marketplace now aggregates purchasing behavior across the entire network — creating a new strategic asset for headquarters and its 30 affiliated stores.
Your network deserves a marketplace that works for every member.
Like Eurogolf, turn your points of sale into phygital hubs, no heavy investment, live in under 4 months, with dedicated support at every step.
