Mother Nature will be proud of you (and so will we).
White-Label Resale Solution for companies (C2C & C2B2C) 🌱
Launch your own second-hand marketplace with Origami Marketplace and effortlessly connect sellers and buyers around pre-owned products. Develop your business with our turnkey resale solution for a profitable, sustainable model tailored to your brand image.
♻️ Turn resale into a growth engine.
The second-hand market is booming: +22% growth since 2020, and 64% of French consumers bought a pre-owned product this year1. The global resale market is projected to reach $350 billion by 20282. This is a massive opportunity, don’t let your customers slip away to Vinted or Back Market. With Origami Marketplace, you can launch your own white-label resale platform tailored to your sector, your brand, and your business goals.
💡 Three resale models to maximize your profits.
With over 10 years of experience, Origami Marketplace is the leading expert in second-hand solutions. Our promise: deploy your own resale marketplace without technical complexity, fully custom to your sector or leverage one of the proven models below.
Marketplace C2C
A lightweight, profitable, community-driven approach built on customer loyalty – without weighing your team down with operations. This peer-to-peer model offers minimal costs for your brand, a wide product selection for shoppers, and an active community that scales your platform’s growth.
Zero inventory or logistics to manage
You hold no stock. Sellers ship items directly to buyers, and payment, shipping, and moderation are all handled by our system and partners.
Instant revenue (commissions & credits)
Earn a commission on every sale, or drive repeat purchases by offering store credits usable on your platform. Either way, each resale puts money in your pocket.
Keep your community on your platform
No more sending customers to Vinted or eBay – your users stay engaged on your own site, listing and reselling their products within your ecosystem.
Rich data on customers and products
Who resells what, and when? Every transaction feeds valuable data into your CRM, informing your strategic decisions and even helping refine your product catalog and taxonomy.
Marketplace C2B2C
A hybrid model that lets you recapture product value, boost repurchases, and control your brand image and margins. In this model, you buy back and refurbish products before reselling, ensuring quality and consistency for your customers.
Total control of the product lifecycle
You repurchase, recondition, and resell items, controlling quality, pricing, and positioning at every step, with no dependency on third parties.
Double margin, double opportunity
Each product yields two sales. What was once a cost (returns, trade-ins) becomes revenue, letting you capitalize on existing products and extend their life.
VA seal of trust for buyers
Products are inspected and restored to your standards, offering a reliable second-hand experience that boosts customer confidence and elevates your platform’s perceived quality.
Continuous strategic insights
Collect data on returns, product life cycles, and buying behaviors, feeding your decisions and refining forecasts. These insights help you optimize inventory and design more sustainable collections.
Standalone ou panier unifié
Integrate resale seamlessly into your ecosystem – as a standalone site or directly within your current e-commerce. Our solution offers a smooth integration that strengthens your main site and highlights your products’ entire lifecycle, reinforcing your innovative, sustainable brand image. The result: improved customer loyalty and lifetime value, a more responsible brand perception, and a 100% controlled experience end-to-end.
Fully integrated experience
No redirects. Pre-owned items can appear right on your existing product pages or in a dedicated second-hand section of your site. It’s a simple, seamless shopping journey for users.
You control your products’ second life
Don’t let other resale players grab the value that belongs to you. With your own platform, you capture the commissions and engagement that would otherwise go to third-party marketplaces.
Master of the entire customer journey
Unlike outsourced solutions that handle logistics or sales externally, with Origami everything stays in-house – your site, your rules, your customers. You maintain full control over the user experience.
Data that fuels your growth
Every resale transaction feeds back into your data. Track product life cycles, identify fast-moving items, and refine your collections based on real second-hand performance. These insights help drive your growth strategy.
In just 4 months, your resale platform can be live, secure, and ready to generate revenue.
🚀 A turnkey resale solution, deployed in 4 months.
Origami Marketplace provides 160+ features purpose-built for the second-hand market to ensure your success. We’ve developed the most complete solution in the industry to manage and optimize your “second life” operations.
Maximize your ROI with our intuitive, high-performance resale solution. 🎯
🌍 Join the leaders of the circular economy.
Our clients are boosting their revenue, driving loyalty like never before, and shaking up the second-hand market. All while advancing the circular economy. Discover how forward-thinking brands are taking action with Origami Marketplace.
📞 Ready to launch your own second-hand platform?
Launching a new service, like a second-hand marketplace, can seem complex. That’s why we provide not only a powerful resale solution, but also personalized human support at every step of the project.
Over the past 10+ years, our team has guided the launch of more than 60 marketplaces across various sectors. We follow an agile approach structured around three key phases:
- Project scoping: Through collaborative workshops, we define your marketplace model (C2C, B2C, hybrid…), the priority features, and an implementation roadmap.
- Technical integration: Our experts work closely with your teams to ensure a smooth, efficient integration that fits your requirements.
- Launch support: We assist you in onboarding to the platform, train your operational teams, and stay by your side with continuous support well beyond the go-live.
You bring the idea, we bring the resale solution.
Ready to turn your vision into reality? Request a free demo of the Origami Marketplace platform now and discover how it can meet your company’s needs.
Christophe & Hubert Chauvin
We were looking for a solution specially designed for C2C. The availability of a responsive, French-speaking project team who could guide us in launching our complex platform was essential. Another important aspect for us was the possibility to also integrate the sale of music software into our offering. After reviewing the different options, we chose the Origami Marketplace solution, which perfectly met all our requirements. We are now fully satisfied with that decision!
Pauline Marmoyet
Switching to a marketplace model was a strategic turning point for Seecly. With Origami Marketplace, we found a partner able to meet our specific needs while offering a scalable solution that was quick to deploy and fit our budget. Their support was key to reconciling growth, operational simplicity, and our commitment to a more circular model.
Frequently Asked Questions
Setting up a second-hand platform is generally fast. With a turnkey solution, you can launch in just a few months (around 4 months depending on project complexity). This timeline includes technical integration, catalog configuration, and testing before the platform goes live.
Two main models can structure a second-hand marketplace:
- C2C (Consumer-to-Consumer): Direct peer-to-peer transactions between individuals. Users post their own listings and handle transactions and shipping themselves via the platform. This model requires minimal operational involvement from the operator, but it limits your ability to ensure quality control, offer guarantees, or standardize the customer experience.
- C2B2C (Consumer-to-Business-to-Consumer): An intermediary model operated by your company. Products are bought back from individuals (e.g. via a trade-in or buyback program), then sorted, checked, possibly refurbished, and finally resold by you to new buyers. This model lets you master quality, timing, pricing, and brand image – but involves heavier logistics and investment in the value chain (inventory, QA, refurbishment, etc.).
Both models can be run simultaneously to address different segments or product categories. Origami Marketplace offers a modular infrastructure that supports both models (C2C and C2B2C), and can even integrate B2C and B2B flows, covering the full spectrum of use cases.
Yes. Origami Marketplace offers a complete front-end interface for your customers, tailored to your needs – whether a fully customizable UI from scratch, or a pre-designed template. We can also provide a base theme and even a mobile app, developed in collaboration with one of our partner agencies, to meet the specific requirements of a modern marketplace. You are free to use our out-of-the-box front-end, customize it, or even build your own front-end and have our solution power the backend.
Security and compliance are paramount on a resale platform. It’s recommended to use a secure marketplace payment provider that offers protected transactions (for example, an escrow system where funds are held until the product is received as described, and 3D Secure authentication for buyers). For legal compliance, implement a KYC (Know Your Customer) procedure to verify the identity of sellers (both individuals and businesses) before their first sale, per anti-fraud and anti-money laundering regulations. Additionally, ensure GDPR compliance by protecting personal data: get user consent when collecting information, store data securely, and maintain transparency about how you use customer information.
Our pricing is flexible and scalable, based on a monthly subscription that gives you access to all the platform’s features, plus daily personalized support and regular updates. We can adjust the pricing model according to your specific needs, ensuring a tailor-made solution. To get a detailed, customized quote for your project, we invite you to schedule a meeting via this link. A member of our team will get back to you shortly.
User trust relies on the quality of listings on your C2C platform. To ensure high quality, you should implement strict moderation of content and sellers. In practical terms, verify each new second-hand listing (photos, description, category) before it goes live to filter out non-compliant content or possible counterfeits. Define a quality charter that sellers must follow, and use automated detection tools to flag problematic listings. A system of ratings and customer reviews also helps maintain trust: buyers can report issues and highlight reliable sellers, which naturally elevates quality on the platform. Finally, ensure you have a responsive support team to handle disputes and questions, providing an optimal user experience from start to finish.
Yes – we offer a free requirements template that covers all the main features expected in a marketplace. This document is a great starting framework, and it can be customized to fit your project’s specific needs. Our team can help you tailor it and add any extra features to make sure it meets your expectations. You can download the template here.
Absolutely. We offer a free demonstration of our platform. You can schedule a meeting with our team by following this link. One of our experts will contact you shortly to discuss your project and arrange the demo.
