Attract. Convert. Retain. Re-engage.
The marketing suite that boosts your marketplace sales.
Origami Marketplace integrates a suite of powerful marketing tools to boost your organic traffic, increase average order value, and transform your visitors into brand ambassadors.
Create the social proof that triggers the purchase.
On a marketplace, the customer buys the reputation before the product.
- Verified reviews & ratings: give your customers a voice. The native review system allows buyers to rate products AND sellers.
- Review moderation: keep control. Moderate inappropriate content to maintain an impeccable brand image while ensuring transparency.
- Boost SEO: reviews generate fresh and unique content on your pages, which Google loves for search engine ranking.
Create urgency. Accelerate conversions.
Promotions are the most effective tool to trigger the act of purchase.
- Operator promo codes: define discount codes (fixed amount or %) with precise eligibility conditions: dates, categories, and above all beneficiary targeting (e.g. all customers, new customers, VIP clients, inactive clients, or even specific customers). You can thus personalize promotions according to the profile and purchasing behavior, and maximize conversion. Operators can allocate a dedicated marketing budget for promo codes: the discount is covered by the operator in the form of a top-up on the order, the seller receives their full amount and is not impacted by the reduction.
- Seller promotions (strikethrough prices): give autonomy to your sellers. They can run their own sales by applying temporary discounts (strikethrough prices) on their offers, potentially reserved for certain customer segments. The more they sell, the more you earn.
Increase the average basket size, automatically.
Monetize every visitor by increasing the value of their cart.
- Cross-selling: you sell a smartphone? Manually associate the case and headphones. Suggesting the right accessory at the right time mechanically increases your AOV (Average Order Value).
- Abandoned carts: view all active carts on your platform in real time. Identify customers and export this data to launch targeted cart-recovery email campaigns.
- Purchase of options (product + service): allow a service to be linked to a product to offer a complete solution. For example, a solar panel can be paired with an installation service configured by the operator. The sellers of the product and the service may be different, but the order (and the associated after-sales service) remains linked, simplifying the customer journey and increasing basket value.
Generate qualified traffic with optimized content.
Those who say that “SEO is dead” simply don’t know how to do it. For a marketplace to succeed, it must be found.
- SEO & GEO optimization: the architecture is designed to appeal to search engines and LLMs (Large Language Model) with a fast loading time and clean structure.
- Metadata control: customize the SEO tags (Title, meta-description) of each product sheet and category yourself. Target your niche keywords.
- Banners & merchandising: animate your homepage like a pro. Highlight your “Bestsellers” or your “New Arrivals” via targeted promotional banners to guide traffic where the margin is highest.
Transform your buyers into advocates.
Turn your current customers into growth engines.
- Digital gift cards: your customers buy a credit to spend on your site and gift it to a friend. A code is automatically generated and sent by email. The card is usable across all sellers on the marketplace, can be used partially and completed by another payment method if necessary. The remaining balance is reusable. Financial flows are managed via a dedicated technical account, without impact for sellers, and the operator has tracking of issued cards and remaining amounts.
- Segmentation & emailing: segment your customers (VIP, B2B, New, inactive…) and export these lists to your marketing tools (Mailchimp, Brevo…) to send the right message to the right person. These segments can also be used to retarget abandoned carts via your marketing scenarios and recover non-finalized sales.
Give yourself the means to sell.
Discover all features during a personalized demo with one of our experts.
