Marketplace Delivery: E-commerce Delivery Compass 2025 馃殮
- Arnaud
- 6-minute read
As a marketplace operator, you juggle a thousand challenges every day. But if there鈥檚 one that can make or break your success, it鈥檚 delivery. It鈥檚 no longer just a logistical cost; it鈥檚 the most anticipated point of contact for your customers, the moment of truth in their shopping experience.
The “E-commerce Delivery Compass 2025“ study is a true goldmine of information that confirms this vision. Let’s dive into the numbers that are rewriting the rules of the game and see how to turn logistics into your greatest ally.
1. Marketplace Delivery: Free, flexible, and transparent
Based on 8,000 European consumers, the study is crystal clear. To attract and retain customers on your marketplace (where 87% of consumers prefer to shop), you need to master three pillars.
1. Free over fast: The psychological linchpin
You might think everyone wants their package yesterday. The reality is more nuanced: 82% of consumers prioritize free delivery over fast delivery. Free shipping isn’t an option; it’s a massive conversion lever. 70% of shoppers add an item to their cart to reach the free shipping threshold. A smart threshold strategy, easily configured on a platform created with a solution like Origami Marketplace, can mechanically boost your business volume.
2. The rise of out-of-home (OOH): Flexibility is queen
Home delivery remains the norm (75%), but ignoring the rise of pickup points and lockers would be a strategic mistake. Over 58% of European shoppers now favor them.
Why? For 55% of them, it鈥檚 the convenience of not having to wait for a delivery person. Pickup points are booming in France (46.8%) and the Netherlands (49.6%), while lockers are winning over shoppers in Germany (21.3%) and the United Kingdom (19%). Offering these choices is no longer a bonus; it’s a necessity to meet modern lifestyle needs.
3. The cost of a broken promise: Transparency is non-negotiable
Silence is your worst enemy. 74% of consumers get frustrated by delays with no communication. Even worse, the study reveals that after a single bad delivery experience, over 25.8% of customers will never order from you again. The cost of acquiring a customer is too high to lose them over a simple tracking error.
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To help you develop the best platform possible, we鈥檝e gathered all the must-have features, key technical considerations, and best practices in a comprehensive document:
Download the Specifications template 馃棐
Perfect for smaller or medium-scale projects without a formal purchasing process. It will help you outline your requirements effectively and streamline your selection process.
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Ideal for larger, more complex marketplace projects with a formal purchasing department or advanced procurement policies.
2. The conversion killers: What drives your customers away
Identifying friction points is the first step to eliminating them. The study is a true guide to the mistakes you can’t afford to make.
- Public Enemy #1: High Shipping Costs. They are responsible for 66.3% of cart abandonments. With nearly 70% of shoppers being more price-sensitive due to inflation, this number isn鈥檛 going down.
- The Lack of Choice: Not offering convenient delivery options pushes 21.9% of customers away.
- Other Irritants: Vague return policies, a lack of payment options (a critical issue in Germany and Austria), or a complicated checkout process are all reasons to abandon a purchase.
3. Turn the logistical challenge into a competitive advantage
Faced with these demands, a rigid platform is a handicap. Flexibility is key, and it鈥檚 at the heart of the Origami Marketplace philosophy.
- Offer choice, simply. Your marketplace must be able to offer a range of options (home, pickup point, express, eco). Thanks to our strategic partnership with Sendcloud, a leader in e-commerce logistics, our Origami Marketplace solution allows you to easily integrate multiple carriers and centralize management to offer this array of options without technical complexity.
- Drive your delivery strategy. Implement smart free shipping thresholds, test different options (A/B testing), and adjust your strategy based on customer feedback. Our architecture is designed for this agility.
- Communicate, reassure, and build loyalty. Automate tracking notifications, create branded tracking pages, and be proactive in case of delays. Turn a potential irritant into proof of your professionalism.
- Think premium. The study shows it: customers are willing to pay more for same-day, next-day, or specific time-slot delivery. Offering these premium services is an excellent way to increase perceived value and revenue per order.
Don't just endure logistics, drive it.
By 2026, the delivery experience will be even more inseparable from the brand experience. The data from the E-commerce Delivery Compass 2025 is clear: the marketplaces that succeed will be those that offer choice, transparency, and flexibility.
At Origami Marketplace, we are convinced that technology should be an enabler, not a barrier. By teaming up with expert partners like Sendcloud and choosing a solution designed for agility, you turn every package sent into a promise kept, and every satisfied customer into a loyal ambassador.
Want to build an agile and sustainable multi-vendor platform?
Let’s talk. Our expertise goes beyond the tool. We help you structure your project with the right methodology to ensure its success.聽
As a marketplace operator, you know that delivery is a crucial point. Here are the answers to your questions, based on the E-commerce Delivery Compass 2025 study.
Marketplace Delivery Frequently Asked Questions (FAQ)
The answer is unequivocal: free shipping wins over speed.
- 82% of consumers systematically choose free delivery over a faster but paid option.
- Proof: high shipping costs are the #1 cause of cart abandonment for 66.3% of customers.
- Furthermore, 78.5% of shoppers prefer cheaper, slower delivery to a fast, expensive option.
Origami Marketplace Tip: Make free delivery, even if it’s slower, a pillar of your marketing strategy.
Yes, it’s one of the most powerful levers to increase your average order value.
- 70.5% of shoppers are willing to add extra items to their cart just to reach the free shipping threshold.
- This behavior is particularly strong in Southern Europe, especially in Spain (79.9%), Italy (77.3%), and France (74.3%).
Origami Marketplace Tip: Set a strategic free shipping threshold, slightly above your current average order value, to encourage additional sales.
While home delivery is still the leader (75%), ignoring out-of-home (OOH) options means you could be losing out on more than half of your potential customers.
- OOH delivery (pickup points, lockers) is favored by over 58% of European shoppers.
- The main reason is convenience: 55% of users appreciate not having to wait at home for a package.
- Adapt to your markets: pickup points are very popular in France (46.8%) and the Netherlands (49.6%), while lockers are increasingly favored in Germany (21.3%) and the UK (19%).
Origami Marketplace Tip: Offer a mix of delivery options (home, pickup points, lockers) to maximize your conversion rate.
Yes, the impact on customer loyalty is direct and severe.
- Over 25.8% of consumers will permanently stop buying from a seller after just one bad delivery experience.
- The worst-case scenarios are packages that never arrive (57.4% of customers won’t return) and damaged products (50.9% won’t return).
Origami Marketplace Tip: View investments in reliable carriers and quality packaging as a direct investment in customer retention.
Communication must be proactive, transparent, and immediate. Silence is your worst enemy.
- 74% of consumers feel frustrated when delays occur without them being informed.
- Over 80% of shoppers expect to receive an immediate notification in case of a delay.
- A lack of reliable tracking is reason enough for 24.2% of customers to never order from your site again.
Origami Marketplace Tip: Implement an automated notification system (email, SMS) and be transparent, even when the news isn’t good.
Yes, absolutely. Not offering premium options is a missed revenue opportunity.
- Over 40% of shoppers are willing to pay extra for premium services like same-day or next-day delivery.
- The most requested services are same-day delivery, next-day delivery, and the ability to choose a specific time slot.
- On average, shoppers are willing to pay about 9% of their total order value for next-day delivery.
Origami Marketplace Tip: Offer clear premium delivery options at checkout to increase both customer satisfaction and average order value.
